Assessment Of An Individual s Physical And Psychological...

1. How is assessment used in the adult population? Cavanaugh and Blanchard-Fields (2015) provide six primary methods of assessment in the adult population. The methods of assessment include interviewing, self-reports, reports by others, psychological assessment, direct observation, and performance-based assessment. The most common assessment method is clinical interviews. This method is often used because it provides direct information and nonverbal information. Interviews also allow clinicians to get the background of patients, build rapport with clients, determine follow-up procedures, and evaluate the effects of treatment. Cavanaugh and Blanchard-Fields (2015) mentions that when clinicians are interviewing older adults, they should keep the sessions short and be aware of any deficits that may interfere with the interview. Self-reports are commonly used in assessment measures. Psychological assessment examines the relationship between an individual s physical and psychological fun ctioning. An example of a common psychological measure is the electroencephalogram which measures wave in the brain. While performing observations, they can be directed to the presenting problem, structured, or observed in other settings. Performance-baed assessment allows clinicians to gather information by instructing patients to perform specific tasks. Areas such as memory and cognitions are evaluated. Mental status exams are commonly used as a screening measure of mental competence toShow MoreRelatedThe Role Of Psychological Assessment On Counseling And Clinical Practice1675 Words   |  7 PagesNUMBER TWO Assessment Discuss the role of psychological assessment in counseling or clinical practice. What are the strengths and weaknesses inherent in formal psychological testing? Why might you choose formal psychological testing techniques and for what types of clients? What limitations should be considered: Are there different considerations for objective and subjective assessment techniques? The Role of Psychological Assessment in Counseling or Clinical Practice Psychological assessment assessesRead MoreEvaluating A Service Member For Mst808 Words   |  4 PagesSome other assessment questions should assess for prior history of trauma, the types of responses they received at the time of the MST and whether the MST happened once or was repeated over time. Due to MST being associated with PTSD, depression, anxiety, or substance use, it is important that an assessment also looks at past experiences with psychiatric conditions as well as current mental health diagnoses. Similar to assessing for PTSD, a provider should assess for, work functioning, interpersonalRead MorePsychological And Emotional Hazards Of Nurses1612 Words   |  7 Pages PSYCHOLOGICAL AND EMOTIONAL HAZARDS Like the general population, pilots are susceptible to the same psychological problems other people may encounter. Historically, pilots have had a deep distrust of psychologists and psychiatrists and are dismissive of psychological theories. This deeply rooted negative disposition most likely has been formed from bad experiences during training, licensing, selection, or during the routine tasks of managing daily personal problems. Pilots typically have a lowerRead MorePtsd And Diagnosis Of Ptsd1024 Words   |  5 Pagesafter experiencing trauma. PTSD can occur after an individual has been through a traumatic event, such as combat exposure, terrorist attack, sexual or physical assault, or serious accidents. According to The Department of Veteran Affairs, â€Å"About 11-20 out of every 100 Veterans (or between 11-20%) who served in Operations Iraqi Freedom (OIF) or Enduring Freedom (OEF) have PTSD in a given year† (2015). The distinguishing characteristics in assessment of PTSD and diagnosis of PTSD are the evaluationRead MoreMood Disorders1364 Words   |  6 Pagesimagined of losing both her loved ones. Furthermore, she felt misery, as she could not engage on sexual intimacy with her husband. Therefore, it had triggered her emotion even more, she was feeling intense and where the emotion impaired her daily functioning that affects the quality of life by fulfilling the expectation of her mother and now her husband. Based on the diagnosis, Janice showed no psychotic symptoms or any history of a manic episode. But however, genetic factors could answer to herRead MoreThe Effects Of Midlife Psychosocial Development On Cognitive And Emotional Health1331 Words   |  6 Pagespsychosocial development and its effect as the person ages. 2. Summary of related literature or studies Erikson’s psychosocial development theory became the foundation of understanding human development across the lifespan. He hypothesized that individuals who fail to navigate the challenges of developmental tasks deal with consequences such as emotional despair and stagnation later in life. Numerous research found that psychosocial factors such as identity, relationships, and work have an impactRead MoreReview Selection Of A Standardized Test . Introduction.1457 Words   |  6 Pagesprocess of achieving a Master s degree in clinical psychology, it is essential to be aware of the reasons for certain tests, their reliability, and validity. This especially true for a clinical psychologist, which I plan to become. Clinical psychologists identify psychological, emotional, and behavioral concerns. Eventually, those issues are diagnosed. Then, treatment plans are developed and implemented. This would not be possible without tests, observations, and assessments. As a result, this paperRead MoreAlcohol Use Disorder Identification Test1569 Words   |  6 Pageseach individual, people seek psychotherapy propelled by unique problems and conditions. Generally, many people will look for therapy because of sense of dissatisfaction with emotional pain or life. Sometimes it can be from immediate distress that is related to a definite crisis like addiction, separation or a loss, maybe on ongoing difficulty in part of their lives like work or relationship. For some people it might be due to suffering strong sadness, worry or fear. To some extent individuals mightRead MoreEducating Health Related Professionals On Recreational Therapy And Future Life Long Benefits1569 Words   |  7 Pageslifelong impacts on the individual. Providing the definition of recreational therapy will give other health related professionals an understanding of what recreational therapy is, how the recreation professionals impact the lives of individuals with interventions, and how the interventions are chosen for specific problem areas. Educating health related professionals about recreational therapy can help with successful future intervention planning for individuals with physical and mental disabilitiesRead Moredrug addiction802 Words   |  4 Pagestriggering mechanism, they are addicted. The addictin can take over the person s entire life. Nothing else matter. DRUG ADDICTION People abuse substance such as drugs alcohol, and tobacco for varied and complicated reasons, but it is clear that our society pays a significant cost. The toll for this abuse can be seen our hospitals and emergency departments through direct damage to health by substance abuse and its link to physical trauma. Jails and prisons tally daily the strong connection between crime

Why The Kkk Was A Bad Organization - 965 Words

Reasons why Reconstruction Sucked. There are many reasons why the KKK was a bad organization. The KKK to be summed down is basically the white people didn’t like African Americans so they did everything in their power and will to get rid of the black population. In my opinion, I think it was a messed up period of time. Reconstruction is the period between 1865-1877 after the Civil War during the states of the confederacy, the confederacy was controlled by the federal government and the social legislation and it included the granting of new rights of the African-Americans was introduced. To basically summarize the last sentence, they wanted no more blacks. Why is the KKK so bad they ask? They did everything in their power and will to get†¦show more content†¦Although Congress passed legislation to avoid the KKK. Their goal to fix white supremacy grew from democracy victories. This happened in the South during the 1870s. After an unsuccessful time in the KKK they soon g ot revived. This happened in the early 20th century. The burning of crosses and rallies got serious to the point of major breakouts. There were also many parades and marches. The marches and parades were to bash immigrants. During the civil rights movement in the 1960s, the KKK would bomb black schools. They also would bomb churches. Many confederate veterans were included in the KKK. A group in Pulaski, Tennessee the first two words of the group started with the greek word, kyklos. The meaning of that word is circle. There were carpet baggers that wanted to feed on the misery and the depression on the south. In the south they had no money. They shut down the railroads in GA, LA, MI, and AL. There was no money for them to run the railroads. They couldn’t run locomotives because they didn’t have anything to haul. It didn’t matter anyway because it was destroyed. The people in the north found that they could make a dollar because of the misery of the south. 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In fact, the Confederate flag is now in question as a device to distinguish the organization as it has been deemed a symbolRead MoreHate Crimes Essay1417 Words   |  6 PagesGenerating a violate reaction under the right circumstances can turn a person to commit a hate crime. Reasons for each person committing a hate crime maybe different but they all most likely share the same the feels and most dont even know thats why they are committing the crime. IV. Hate crime laws Hate crime laws vary for the most part from state to state, country to country and all around the world. Hate crimes usually fall into one of four categories: 1. laws defining specific biasRead More Hate Speeches Essay2035 Words   |  9 PagesHate Speeches What do the words Cracker, Kike, Nigger, Jap, Chinc, Faggot, Queer, Dike and Spic all have in common? They are all derogatory remarks that humans call one another on a daily basis. Why can people use these terms and not have to worry about receiving any punishment or any ridicule? The reason is because of the First Amendment right of free speech. The first amendment gives people the right to basically say anything that comes to mind whether it is something niceRead MoreThe American Branch Of The United Negro Improvement Association1330 Words   |  6 Pages in Jamaica, Garvey was inspired by the works of Booker T Washington especially by the book â€Å"Up from Slavery†. From a young age, Garvey believed that is was his destiny to speak in front of millions this was one of the many reasons why he became an activist. Throughout his lifetime he made enemies with other African- American activist, like W. E. B Du Bois, who criticized Garvey and his ideology. The fi rst American branch of the United Negro Improvement Association (UNIA) was established by GarveyRead MoreTerrorism And The Terrorist Attacks3869 Words   |  16 Pagesbelieve that the KKK (Ku Klux Klan) is a terrorist group. The KKK, just like any other terrorist groups around the world argue’s their attacks on civilian targets to spread fear for some alleged political goal. The KKK was founded on December 24, 1865 in Pulaski, Tennessee consider to be the original domestic terrorist. By six college students J. Calvin Jones, Frank O. McCord, John B. Kennedy, John C. Lester, James R. Crowe, and Richard R. Reed. Before their was a name for the KKK, African AmericansRead MoreThe Importance Of World Peace756 Words   |  4 Pagesprove to the world that their side of the story is better, which why we cannot have world peace. The Confederate south believed that Slavery was essential in America, while the Union wanted to the abolish the institution. 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The Ku Klux Klan quot;terrorized public officials in efforts to drive them from office and blacks in general to prevent themRead MoreThe Factors and Results of the Industrial Revolution1710 Words   |  7 PagesIntroduction: Within a few decades from late 19th century to the early 20th century, from a rural agricultural society, the United States was transformed into an industrial economy centered with large metropolitan cities. Industrial revolution is fundamentally linked with the rise of factories and the decline of skilled artisans in manufacturing. The time period from 1870s to 1930s not only the expanded of industrialization but also urbanization. The pace of rural to urban migration of the native

Classifying Costs – By Accounting Function

Question: Describe about the Classifying Costs By Accounting Function ? Answer: Introduction Management Accounting refers to the process of identifying, analyzing, measuring as well as communicating information in concerned with organizations goal. The main objective of the management accounting to provide support to competitive decision making for the management by collection of information and processing information that would help in management planning, control and also to evaluate business process. Role of management Accounting in Service Organization As we all are aware that the main objective of the management accounting to provide support to competitive decision making for the management by collection of information and processing information that would help in management planning, control and also to evaluate business process. In the service organization, management accounting is broadly described as tools involving the use of quantitative data in the control of organization. In addition, it is also provided that it has been observed that larger the organization is the greater will be the need for managements/ management accounting for gathering information in order to identify and achieve organizations goal and objective (Accountingtools,2015) Basis of Comparison Financial Accounting Management Accounting Meaning It refers to the accounting system which mainly focuses on the preparation of financial statement. Financial position of the organization with an objective to provide the information regarding the financial position to the interested parties It refers to the accounting system which provides important information to the mangers / top management so as to make plans, strategies, policies for running the organization/ business effectively (Accounting Tools,2015) Mandatory Yes, it is mandatory s per law regulation It is not mandatory yet advisable to be maintained by the organization Purpose/ Objective The main objective is to provide required /true fair information to the outsiders about the financial position of the organization (Accounting Tools,2015) To assist management in planning as well as decision making. Format Specified Format There is no specified format Time Period Financial Statements are prepared at the need of the accounting period which is mainly one year Here, reports are prepared on the basis of requirement and need of the organization. There is no specific time period (Accounting Tools,2015) Main Users Internal as well as External parties Only Internal management since the same is for internal use only. Reporting Financial Accounting summarizes reports regarding the financial position of the company Here, it provides complete and detailed reports regarding various reports There are many classifications of costs the same are not mutually exclusive: Accounting Functions- In the accounting Functions, cost are classified as follows: Financial Accounting Cost - it simply known as accounting cost refers to the measurement of the amount of resources in the monetary terms for a certain purpose (Stede,2016).. If we see technically, cost means a value given to the goods as well as services and when the same expires, this cost becomes/treated as an expense. Example- Historical cost arising from the financial statement is considered as an instant of accounting cost Managerial Accounting Cost- refers to the present as well as future cost which helps management in decision making Example- Cost which derived from budget is managerial cost (Accounting tools, 2015) Management Function- It states that cost can be classified by management Function Operating Cost- it refers to the cost associated with production of goods or services Example- purchase of material cost associated with the production of goods Non Operating Cost- it refers to the cost associated in support to the production of goods or services. Example- Cost incurred for borrowing money for the purchase of material would be considered as operating cost Traceability it is provided that cost can be classified by traceability Direct cost- it refers to the cost which can be directly traced to a department, product, service such as Labor and supplies. Example- during production of concrete, cost of cement, sand wages are direct cost Indirect Cost- it means the cost which cannot be directly traced to a department, product and/or service for example- overhead cost, cost associated directly with heating and cooling or cost of insurance, depreciation, salary of supervisor incurred in a concrete plant Full cost it involves both direct and indirect cost. Behavior - it states that cost could be classified by behavior with regard to the volume of products and/or services. Fixed Cost- it refers to the cost which remain constant in relation to changes in volume for example- rent charges for manufacturing space will be considered as fixed cost or depreciation since this is considered as gradual charging to the expense of a tangible assets for a period of time over the useful life of an asset. For instance Rent, depreciation calculation using straight line method. It has been provided that fixed cost per unit decreases with the increase in production (Accounting Tools, 2015). Variable Cost- it refers to the cost directly proportionate to the change in quantity/volume. For instance cost of supplies is directly proportional to the volume therefore the same is considered as a variable cost. It is provided that variable cost vary with the unit of production. As the number of unit increases, variable cost will also increase vice verca. Semi Variable Cost- this cost varies incrementally to the changes in volume for example- there is no requirement to hire new housekeeper if patient volume increases by 1%. It have properties of both fixed as well as variable cost because of presence of both variable fixed component (Accounting Tools, 2015) In summary Variable cost refers to the cost that vary proportional to the volume, Fixed cost remain constant even though volume changes, semi variable cost refers to the cost that vary incrementally to the change in volume.. Relevant for Decision Making It is provided that cost can be classified by its relevancy True Cost- it refers to the hypothetical cost which is considered as most accurate representation of full cost that are easily determined by the managers/management. Controllable Cost- refers to the cost under the managers influence for example labor Uncontrollable cost- it is not influenced by the management. For example utility cost Differentiate Cost- it refers to the cost arises due to difference in the costs among two or more alternatives. Opportunity Cost- it refers to the potential revenues forgone by rejecting an alternative, for example - amount spent in purchase of fixed cost recovered as an interest income on leasing of machinery. Another example if a gardener decides to grow radish then his or her opportunity cost will be that alternative crop which might have been grown instead (Tomato, pumpkin etc.) as in both cases choice is required to be made. Sunken Cost- it refers to the cost already incurred and is consider that the same will not affect by and would not affect any future decision for instance- A person opens a new manufacturing factory with 1 million it is sunk cost. Another example can be advertisement expenses as expense paid for the same cannot be recovered once made. Variance Analysis refers to the quantitative investigation for the difference arises between the actual and planned figures. This is mainly done so as to maintain required control over a business. For instance- if planned for sale is 8000 and in actual it is 10,000, it means variance analysis yield difference of 2000. Following are most commonly derived Variance analysis Purchase Price Variance- it arises when actual amount paid for purchase is deducted by standard cost then multiplied by the number of units used (Cost Accounting tools, 2015). Variable Overhead Spending Variance- here, the standard variable overhead cost per unit will be deducted from the actual cost incurred the result would be multiplied by the total quantity of output. Labor rate Variance- this variance arises from the difference when actual price paid for the direct labor and standard cost then result would be multiplied by the number of units used. Labor efficiency Variance- it arises, subtract the standard labor quantity consumed during the period from the actual amount then result would be multiplied by standard rate per hour (Cost Accounting tools, 2015). Material Yield Variance- it arises by subtracting the standard quantity of material which is supposed to be used from the actual level of use and then the result arises to be multiplied by standard price per unit. Fixed overhead Spending Variance- it refers to the total amount by which fixed overhead costs exceed their total standard cost for the reporting period (Accounting Tools,2015). Selling Price Variance- Number of unit sold to be multiplied with the difference airing from actual and standard cost (Cost Accounting tools, 2015). It has been observed that there are many problems / limitation associated with variance analysis as follows: Delay in time- At the end of the month, accounting staff is required to compile the variances before issuing the result to the management (Van deer Steed, W. (2016). In the fast paced situation, management requires the result much faster than once a month and consequently relies upon other things that generated on the spot, generally in the production area. Variance Source Information- It is provided as well as observed that most of the reason of variances have not been located in the accounting record and then need arises for the staff to sort out the reason through information like bills of material, labor routing, overtime records etc so as to determine the causes of issue. This extra work may be cost effective only of management able to extract the required information Setting of Standard- as we all are aware that variance analysis is essential a comparison of actual result with a standard set/ derived from political bargaining. Consequently, variance arises as a result would not yield any useful information (Accounting Tools,2015). At the end, it is provided that it not essential to track all the mentioned variances by an organization. In much organization, it is sufficient to review just two or more variances in order to arrive at a desired result. Moreover, it has been seen that most of the companies prefer to use horizontal analysis rather than variance analysis in order to interpret their financial result. Using this approach, one can find multiple periods result to be listed at one side. Operating budget is considered as a forecast and analysis of the projected income as well as expenses of an organization, for a specified period of time. It is also provided that in order to arrive a clear picture, operating budget must account for various factors such as production, sales, labor cost material cost administrative expenses etc. it is usually prepared on weekly, monthly or sometime yearly basis. A review must be given by manager internally in order to check the status of the same. It is provided that maintaining operational budget helps business to track as well as manage their resources efficiently. Also business uses variety of budgets so as to measure their spending and so as to develop effective strategies with a purpose to maximizing their assets as well as revenue (Accounting tools, 2016). Please find below different operation budget: Sales Budget- For the sale budget, sale forecast is important on the basis of which entity can predict the production and also to budgeting variable and costs. It comprises of various item such as no. of units expected to be sell, revenue expected to be generated, impact of credit sales etc (Accounting Tools, 2015). This budget helps the entity to estime the sale to be made during the specified period Production and finished goods inventory Budget- Primary objective of preparing this budget is to provide the clear picture of the amount of inventory assets which is appearing in the budgeted balance sheet on the basis of which decision will taken regarding the cash requirement for the investment in assets. It consists of three main items as direct material, direct labor, and overhead allocation. This budget helps to estimate the inventory level to be maintained so as to protect them the situation of nil inventory at the time of sale. Production Budget- This statement of budget shows the number of units that must be produced. For preparing production budget, three factors must be considered 1. Number of units to be sold 2. Level of inventory at year end 3. Number of units in the beginning inventory (Accounting Tools, 2015). This budget helps to estimate the production volume so as to achieve the turnover and to prevent misuse. Direct Labor Budget- This budget shows the number of direct labor hours and the cost of the labor per hour in order to determine the total cost. For example it takes oneà ¢Ã¢â€š ¬Ã‚ half hour of labor to put together one pickup truck and each labor hour costs 00. The total direct labor budget is for 50,113 (100,225 units .5 hours per unit) hours at a cost of 701,575 (14.00 per hour 50,113 hours) (Accounting Tools, 2015).This budget helps to estime the one of the essential expenses which entity is required to incur while manufacturing the product Direct Material Budget- This budget determines the number of unit to be purchased in order to fulfill the sale expectation during the period. To calculate this budget, it involves the number of units to be produced from the production budget, require level of ending inventory, and also the number of units in beginning inventory (Accounting Tools, 2015). This budget helps to estimate the material to be purchased in order to meet the sales requirement. Manufacturing Overhead Budget- This budget is prepared to include all the cost of manufacturing excluding the direct material labor expenses. This budget includes variable production overhead and, fixed production overhead expenses also. It is also provided that most of the information mentioned in this budget may be estimated from the historical results in case the type of volume as well as product to be manufactures are not varies from the prior period. Through this budget, one can estimate the all expenses to arrive at a decision of sale price etc. References "5 Methods Of Classifying Costs By Accounting Function, By Management Function, By Traceability, By Behavior, By Relevance To Decision Making".Online Success Center. Professional Resources for Online Success. Money Management Success. Self Improvement Books. Training Books. Business Management Books. Cheap Bargain Discount Online Bookstores.. N.p., 2016. Web. 4 Mar. 2016. Albu, N., Albu, C., Bunea, S. and Girbina, M. (2015). Accounting academia in emerging economies: evolutions and challenges.International Journal of Accounting Information Management, 23(2), pp.128-151. Brown, W. and Marques, M. (2016). Questions and Answers February 2016.Dissolution Technol., 23(01), pp.54-55. Edelstein, I., Rachina, S., Touati, A., Kozlov, R., Henin, N., Bbar, C. and Pereyre, S. (2016). Mycoplasma pneumoniae Monoclonal P1 Type 2c Outbreak, Russia, 2013.Emerg. Infect. Dis., 22(2), pp.348-350. Gazetas, G., Anastasopoulos, I., Adamidis, O. and Kontoroupi, T. (2014). Corrigendum to Nonlinear rocking stiffness of foundations [Soil Dyn. Earthq. Eng. 47 (2013) 8391].Soil Dynamics and Earthquake Engineering, 63, p.234. Guo, Z., Chen, Y., Cheng, M. and Jiang, H. (2014). Near-surface air temperature retrieval from Chinese Geostationary FengYun Meteorological Satellite (FY-2C) data.International Journal of Remote Sensing, 35(10), pp.3892-3914. Kaspina, R., Molotov, L. and Kaspin, L. (2015). Cash Flow Forecasting as an Element of Integrated Reporting: An Empirical Study.Asian Social Science, 11(11). Myocyte enhanced factor 2C (MEF2C). (2014).Science-Business eXchange, 7(2). Swamidass, P., Baines, T. and Darlow, N. (2001). The role of manufacturing and marketing managers in strategy development.Int Jrnl of Op Prod Mnagemnt, 21(7), pp.933-948. Van der Stede, W. (2016). 2016 Editorial.Management Accounting Research, 30, p.1. Kaspina, R.G., and L.A. Molotov. 'Fuzzy Forecasting Of The à Ã‚ ¡ash Flow Statement Based On Accounting Data'.MJSS(2014): n. pag. Web. Readyratios.com,. 'Cash Flows From Operating Activities'. N.p., 2015. Web. 2 Oct. 2015. Small Business - Chron.com,. 'Items To Sell In A Convenience Store'. N.p., 2015. Web. 2 Oct. 2015.

Understanding the Strategies of Activision Blizzard Essay Example

Understanding the Strategies of Activision Blizzard Essay Understanding the Strategies of Activision Blizzard, Inc. What is the vision of Activision Blizzard, Inc.? Activision Blizzard, Inc. ’s corporate vision is to be a â€Å"worldwide leader in the development, publishing, and distribution of quality interactive entertainment software, online content and services that deliver a highly satisfying entertainment experience (Activision Blizzard – 2013 SEC Form 10-K/A Amended Annual Report). † Horizontal Integration Synergy; Activision Blizzard, Inc. ’s approach to success. Activision Blizzard, Inc. s â€Å"a worldwide online, personal computer, console, handheld, and mobile game publisher (Activision Blizzard – 2011 Annual Report). † The company was created via the merger of Activision, Inc. , Sego Merger Corporation, Vivendi S. A. , VGAC LLC, and Vivendi Games, Inc. (Activision Blizzard – 2013 SEC Form 10-K/A Amended Annual Report). Utilizing horizontal integration, the merger integrated â⠂¬Å"ownership of production facilities, distribution channels, exhibition outlets and ultimately allowed the formerly separate companies to profit from the others expertise (Turow 175). The new company uses three separate operating segments. Activision Publishing, Inc. , Blizzard Entertainment, Inc. , and Activision Blizzard distribution. Activision Blizzard, Inc. holds â€Å"leading market positions across every major category of the rapidly growing interactive entertainment software industry (Activision Blizzard – 2011 Annual Report),† and is a classic example of synergy, â€Å"a situation where the final product is more valuable than the sum of it individual parts (Turow 175),† at work. What is the competitive environment for Activision Blizzard, Inc.? â€Å"The interactive entertainment industry is intensely competitive with new products and platforms regularly introduced. Competitors vary in size from small companies with limited resources to large corporations who may have greater financial, marketing, and product development resources than Activision Blizzard, Inc. (Activision Blizzard – 2013 SEC Form 10-K/A Amended Annual Report). † Whom is Activision competing with in the marketplace? Activision Blizzard, Inc. competes primarily with other publishers of PC, online and video game console interactive entertainment software. Most similar in operating structure is Electronic Arts, which has the largest portfolio of blockbuster games, including many sports titles, and other game franchises with long histories of success. Sony, Nintendo and Microsoft compete directly with them in the development of software titles for their respective platforms. We will write a custom essay sample on Understanding the Strategies of Activision Blizzard specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Understanding the Strategies of Activision Blizzard specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Understanding the Strategies of Activision Blizzard specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They also compete for the leisure time and discretionary spending of consumers with other interactive entertainment companies, as well as with providers of different forms of entertainment, such as motion pictures, television, social networking, online casual entertainment and music (Activision Blizzard 2013 SEC Form 10-K/A Amended Annual Report). † What does Activision see as their primary competition? Activision Blizzard, Inc. elieves the primary competitive factors in the interactive entertainment industry include: â€Å"product features, game quality, and playability; brand name recognition; compatibility of products with popular platforms; access to distribution channels; online capability and functionality; ease of use; price; marketing support; and quality of customer service. (Activision Blizzard – 2013 SEC Form 10-K/A Amended Annual Report). † What strategies and specific activities is Activision considering to compete with others? Expanded product develo pment – Activision Blizzard, Inc. s â€Å"creating a publishing arm that will bring third-party mobile games to market. Through the program, it will assist independent game makers with funding, development, distribution and promotion of their titles across both iPhone and iOS. The company is collaborating with Flurry to help with this transition (Duryee, Tricia. Activision Starting to Take the Plastic Wrap off Its Mobile Strategy. AllThingsDigital. com, 13 Jun 2012. Web). † Increase online capability functionality access new customers audiences: ‘Skylanders’ Is Officially Activision’s newest $1 Billion Franchise. The ‘Skylanders’ franchise became the first kids’ video game IP to cross the $1 billion mark in just 15 months, and I think we are still just starting to realize its potential,† Activision publishing CEO Eric Hirshberg said in a statement (LeJacq, Yannick . Skylanders’ Is Officially Activision’s n ewest $1 Billion Franchise. IBTimes. com, 11 Feb 2013. Web. ). † Access new distribution channels Activision Blizzard, Inc. â€Å"announces in-game live streaming via YouTube for Black Ops II (McGlaun, Shane. â€Å"Activision announces in-game live streaming via YouTube for Black Ops II. SlashGear. com, 8 Nov 2012. Web. ). † What might an Activision customer see in terms of different offerings or approaches because of the strategies the company is undertaking? Increased Content and Online Services. Activision Blizzard, Inc. ’s shift towards digital delivery of content will result in more diverse online product offerings. Expansion of Mobile Products and Services – Activision Blizzard, Inc. will continue to expanding into the mobile arena by supporting legacy franchises as well as creating new brand assets. A Narrowing of the Gap between the real and virtual worlds – Riding an unprecedented wave of success, Activision Blizzard, Inc. will produce additional Skylander style kid’s games. Which one of the six changes in media is Activision’s strategies addressing well? Distribution of products across media boundaries: Activision has been very successful at creating methods of distribution that â€Å"allows businesses to make money back on products† (Turow 186). Activision Blizzard, Inc. will absorb the growing demand of digital content distribution without issue. Many of its video games and content expansions are already available for direct download. For example, â€Å"Activision Publishing’s innovative new online service, Call of Duty Elite, which launched with Call of Duty: Modern Warfare 3 is one of the fastest growing premium online services ever created. As of January 2012, more than seven million gamers had registered for the service, which includes more than 1. 5 million users who purchased premium annual memberships. Additionally, the franchise is estimated to have had over 40 million monthly active users across five Call of Duty titles (Activision Blizzard – 2011 Annual Report). Which of the six changes in media is Activision neglecting to address? Audience Segmentation: Activision Blizzard specializes in developing, publishing and distributing first-person action games, â€Å"which account for approximately 16% of the interactive entertainment industry’s revenue (Krause Fund Research, Web)†. Activision Blizzard’s target audience, â€Å"the people whom their products are directed (Turow 36),† are males 18 45 who â€Å"account for over 55% of all gamers and are the back bone of the industry (Krause Fund Research, Web). Activision Blizzard has been wildly successful with their media franchises, â€Å"properties that are highly profitable over time and in many media formats beyond their original appearance (Paul, Nora, slide 10),† but has neglected to address the need for audience segmentation, â€Å"creating products designed to reach different types of people (Turow 160). † Due to this dependence on a specific target audience, failure to achieve anticipated results by one or more products may significantly harm their business. For example, Activision Blizzard’s four largest first-person action franchises (Paul, â€Å"Understanding the Strategies of Media Giants† slide 10), accounted for approximately â€Å"83% of net revenues, and a significantly higher percentage of their operating income, for the year (Activision Blizzard – 2013 SEC Form 10-K/A Amended Annual Report). † If consumer demand trends away from first-person action games and Activision Blizzard fails to attract new audiences or add other sources of revenue, their lack of audience segmentation could significantly harm their business. References From news article: McGlaun, Shane. Activision announces in-game live streaming via YouTube for Black Ops II. SlashGear. com, 8 Nov 2012. Web. From news article: Duryee, Tricia. Activision Starting to Take the Plastic Wrap off Its Mobile Strategy. All Things Digital. com, 13 Jun 2012. Web From news article: LeJacq, Yannick. Skylanders’ Is Officially Activision’s newest $1 Billion Franchise. IBTimes. com, 11 Feb 2013. Web. From SEC report: Activision Blizzard, Inc. Form 10-K/A, Amended Annual Report for the fiscal year ending December 31, 2012. Web. From Annual report: Activision Blizzard, Inc. 2011 Annual report for fiscal year ending Dec 31, 2011. Web. From Journal article: Miller, Z. , Umphress, J. , Wang, B. (2012). Activision Blizzard, Inc. (NASDAQ: ATVI). Krause Fund Research Fall 2012 Technology, 13 November 2012. Retrieved from The University of Iowa Research and Technology Department. Web. From the text: Turow, Joseph, Media Today: An Introduction to Mass Communication, 4th edition, New York, NY: Routledge, 2011. Chapter 2, â€Å"Making Sense of the Media Business: Identifying an Audience for Mass Media Content,† p. 36. From the text: Turow, Joseph, Media Today: An Introduction to Mass Communication, 4th edition, New York, NY: Routledge, 2011. Chapter 5, â€Å"A World of Blurred Media Boundaries: Horizontal Integration,† p. 175. From the text: Turow, Joseph, Media Today: An Introduction to Mass Communication, 4th edition, New York, NY: Routledge, 2011. Chapter 5, â€Å"A World of Blurred Media Boundaries: Synergy,† p. 175. From the text: Turow, Joseph, Media Today: An Introduction to Mass Communication, 4th edition, New York, NY: Routledge, 2011. Chapter 5, â€Å"A World of Blurred Media Boundaries: Contrasting Views on the Social Pros and Con of Media Trends, Distribution allows businesses to make money back on products,† p. 86 From the text: Turow, Joseph, Media Today: An Introduction to Mass Communication, 4th edition, New York, NY: Routledge, 2011. Chapter 5, â€Å"A World of Blurred Media Boundaries: Audience Segmentation, â€Å"creating products designed to reach different types of people,† p. 160. From PowerPoint Presentation: Paul, Nora, Jour 1001 – 002, Chapter 6, â€Å"Underst anding the Strategies of Media Giants,† PowerPoint presentation in â€Å"Introduction to Mass Communication,† Slide 10 Media Franchise,† February 10, 2013.